THURGOOD MARSHALL COLLEGE FUND RALLIES TOWARD A NEW CHAPTER IN ITS HISTORY
Media - Newsroom/Press
TMCF will host several events throughout the year, culminating with the 25th Anniversary Awards Gala on Monday, October 29, 2012. This year’s gala will be held at a spectacular venue: the New York Hilton Hotel which boasts a lavish ballroom providing the ideal backdrop to host celebrity “A-Listers” and international dignitaries being confirmed at the affair. At last year’s anniversary dinner, during the 25th Anniversary ribbon cutting ceremony, three donors committed $2.5 million in gifts to TMCF: Altria, Walmart, Inc. and founding partner MillerCoors, bringing TMCF to the 10% mark of its goal to raise $25 million dollars in its 25th year.
Coinciding with the 25th Anniversary year, the organization made changes to the brand. TMCF’s new slogan, Where Education Pays Off, was co-developed by senior staff & board members of the TMCF along with top creative executives of Burson Marsteller, a leading global public relations and communications firm. The new logo and tagline are a perfect fit for the national organization that has provided scholarships and programmatic support for nearly 300,000 students and established a Leadership Institute affording professional development and job placement.
“We are most excited about the new slogan because we believe it universally messages to our stakeholder groups (students, parents, member-school leaders, and donors) that an investment in higher education will yield an incredible return for our communities and, indeed, our country” said Jamaal Bailey, vice president of marketing.
This ultimate transition in the slogan leads to a modification of the logo, which now includes the slogan “Where Education Pays Off.”
“At the Thurgood Marshall College Fund, we accept the critical charge to lead the production of our nation’s next leaders, and our 25th Anniversary milestone acknowledges the importance of the work the fund does with regard to capacity building and programmatic support for its network of 47 public Historically Black Colleges and Universities (HBCUs). Our new brand defines the work we do globally and exemplifies how we’re able to deliver world ready and career ready leaders to Corporate America,” said Johnny C. Taylor, Jr. TMCF president & CEO.
ABOUT THE THURGOOD MARSHALL COLLEGE FUND
The Thurgood Marshall College Fund (TMCF) is named for the U.S. Supreme Court's first African-American Justice. Established in 1987, TMCF supports and represents nearly 300,000 students attending its 47 member-schools that include public Historically Black Colleges and Universities (HBCUs), medical schools and law schools. TMCF helps students with a clear intention and the motivation to succeed and acquire a high-quality college education at an affordable cost. TMCF also efficiently connects high performing, world-ready students with top tier employment opportunities—access that students or employers might not have on their own. Through its scholarships and programs, TMCF plays a key role in preparing the leaders of tomorrow.
TMCF is a 501(c)(3) tax-exempt, charitable organization and has a "Four Star" rating by Charity Navigator. For more information about TMCF and its initiatives, visit: www.ThurgoodMarshallCollegeFund.org.